It makes it easier for devs to gauge the feedback and for players to share their worries or compliments. They are pretty accessible on several social media platforms (Twitter being the most active), but also on Twitch and YouTube. Brawl Stars has a tight bond with its player base. Time to take a closer look at how the community consumes the game. The monetization in Brawl Stars depends on the player’s motivation, making it less aggressive than Clash Royale, another Supercell’s successful title. In Brawl Star’s case, those include the premium version of the battle pass and gems (the hard currency) that allows you to buy loot boxes and Gold (the soft currency). Profit is solely generated through a freemium business model, meaning that the game is free, and can be enjoyed without spending a cent, but for those willing to do so, it is possible to indulge in in-app purchases. The game is Supercell’s fifth title surpassing the $1 billion threshold. Even if it is an overly simplified MOBA borrowing several codes, Brawl Stars is a hybrid that found its audience. The prolific studio Supercell is back with another success with Brawl Stars. Six months after its global/official launch in 2018, Brawl Stars had accumulated $275 million in player spending.Revenue from the United States accounted for $16.5 million, and players were spending almost $2 million per day. The game grossed more than $63 million in its first month (December 2018).It is followed by South Korea and Germany. The United States ranks first as the biggest spender with $209.7 million.If Supercell can generate huge numbers from a spin-off of an existing game (Clash Royale with Clash of Clans), there is no way they would not score with a new, unique concept.īrawl Stars has generated a total of $1.4 billion since its launch in 2017. Then again, the studio released a game that was open to everyone and really took the mobile community into consideration. Even if Supercell had to deal with a new genre, they clearly gave the players what they wanted. After almost a year in beta, word had quite spread about the game and all the changes it experienced made people curious as to what the final version would look like. Russia proved to be at the top with 22.5 million installs (11%), followed by Brazil (9.2%) and the United States (7.6%).Īfter leaving its soft launch phase, Brawl Stars went on to enjoy a high and fast rate of downloads. In 2020, Brawl Stars already boasted 204.3 million lifetime downloads.When the game was released in China in June 2020, it was downloaded 4.8 million times.The United States was leading with 263,000 downloads. In six days after the release of the video, 1.4 million new installs were registered.The game saw a 4.5 times increase after sponsoring Mr Beast’s event.Six months after its release in 2018, Brawl Stars had already been downloaded 100 million times.Brawl Stars has reached 324 million lifetime downloads.
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